As recent years have shown, the Travel & Tourism sector can be severely impacted by different types of crises, both natural and man-made. Unfortunately, Travel & Tourism (T&T) organisations and businesses can be overlooked when discussions are taking place and decisions being made in the immediate aftermath. This can have a negative impact on affected T&T businesses and it can slow recovery efforts as well.
The World Travel & Tourism Council (WTTC) is working to ensure that both public and private sector Travel & Tourism organisations can play their part in crisis situations. To this end, crisis management, preparedness, and recovery were recently identified as key strategic priorities by WTTC Members.
We work with key stakeholders to:
Minimise the impact of crises on the Travel & Tourism sector if they occur
Leverage the potential contribution the sector can make for recovery
Develop robust infrastructure, systems and processes to prevent them happening
In general, dealing successfully with crisis situations comes down to preparedness. So in particular, our work focuses on getting the right protocols in place and studying previous crises and recovery processes to reduce the impact of future events. In the event of a crisis, WTTC is committed to taking an active role and leveraging our networks to assist where needed.