Overcrowding in tourism destinations is a problem which will only be fixed by long-term planning involving all stakeholders, not short-term knee-jerk reactions.
WTTC and McKinsey & Company have produced one of the first major analyses of the issue.
‘Coping with success: Managing overcrowding in tourism destinations‘ sets out a framework for analysing what is variously known as ‘overcrowding‘, ‘overtourism‘ or ‘tourismphobia‘. The report attempts to cut through media hype around the issue, to understand the nature of the problems at hand, and identify specific solutions which can make a real difference.
The findings in the report build on an analysis of tourism data as well as research on specific destinations and dozens of interviews with tour operators, tourism authorities, hospitality providers, airlines, non-governmental organisations (NGOs), academics, and think tanks.
This report sets out a framework for analysing the problem of tourism overcrowding. The report highlights five types of problem most associated with overcrowding and identifies a number of practical actions needed to help solve it.