WTTC’s new Power and Performance report looks at the performance of 185 countries over the last seven-year period (2011-2017) - after the financial crisis ended and when most countries commenced their journeys to economic recovery.
Using WTTC’s annual economic impact data, we have ranked all countries across four main indicators: total contribution to Gross Domestic Product (GDP), visitor exports (international tourism spend), domestic spending and capital investment. Countries have been ranked in terms of absolute size of growth and speed of growth to create two separate types of rankings - power and performance rankings.
The Power ranking highlights those countries which have grown most, in absolute terms, across the board, with growth measured in US dollars. These countries are powering T&T growth.
The Performance ranking highlights those countries which have grown fastest, in percentage terms, across the board, with growth measured as a compound annual percentage increase. These countries are capitalising on the opportunities that tourism can bring as a tool for development
This report looks at the performance of 185 countries over the last seven-year period (2011-2017) - after the financial crisis ended and when most countries commenced their journeys to economic recovery. It also allows us to assess performance over the medium term, helping to smooth out some of the year-on-year volatility that countries often face. The rankings in this report will also provide the additional evidence base to help decision-makers understand the value of Travel & Tourism.